Just like most of the renowned video companies, video production Chicago always seek to provide the customers the opportunity to get the optimal usage our of their products or services: the way by which to reach this noble goal is education. It is imperative for companies that offer video production Chicago to educate potential and existing customers on the various functions and uses of online video marketing. This being said, who is best equipped to provide this education? A representative of the company selling the product or service? This is the traditional route; but there is no spokesperson more persuasive than a peer, and that is precisely why we recommend recruiting customers to take part in this undertaking.
Video marketing Chicago is familiar with the concept of a testimonial. A, supposedly, satisfied customer steps up to the plate to praise a product or service, and maybe even goes into a bit of detail on how it has served them so effectively. Testimonials are fantastic and necessary in many situations, but there is a breed of customer-based endorsement that, Chicago video production can provide: the experiential video. Within an experiential video a customer details how they have used, to their benefit, certain features and functions of your product. These are the stories and suggestions of people much like yourself--these are the elements that truly resonate with prospects.
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Whereas Testimonials tend to applaud the whole of your product or service, Experiential Videos Chicago take a single piece and focus on how it can best be put to use. If you provide a series of these videos to your prospects, you are emphasizing the effectiveness of the whole through magnification of all its parts. Experiential Videos also allow for discovery, not just on the side of the prospects, but on your end as well. A customer may come up with a use for your product that you had never intended, but proves immensely beneficial. Have that customer tell the story. Not only will this render your product more useful, but it will accomplish this through engagement with the customer base. This signals to other prospects that you are not solely in the business of telling, but also of learning and sharing. You have worked to the best of your abilities to dispatch a valuable product, and are taking part in an exchange with a network of users, the goal of which is to increase the value already present.
On the airline JetBlue's website, a user can access a collection of Experiential Videos by clicking on the "Experience JetBlue" tab at the top. These videos consist of real people explaining the features of the airline that set it apart. In one, author Arianne Cohen, tells of the trials and tribulations that a tall person, such as herself, faces when flying. An important aspect of this video, along with the others, is that Cohen tells her story. She explains what it is like for someone of her verticality to fly, and the various issues that she is faced with. Along with this, Cohen explains why her experience of flying has been immensely enhanced by the layout of JetBlue's planes. She personalizes the video even further during a cut near the end wherein she explains the postures she adopts to sleep on a plane. This is a real person, with a real personality, sharing a real story about how a feature of the service in question has benefited her: this is her experience.
Have Experiential Videos rendered Testimonials a moot exercise? Obviously not, as the preceding entry addresses them. In all seriousness, Testimonials can be an extremely effective video strategy, and Experiential Videos Chicago are perhaps best seen as a subspecies of them that combines both increased content and trust capital.
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