According to companies that offer internet video production or video marketing in Chicago there are two stats that need to be considered against one another, and never separately. These are how many people clicked on your video, and for how long those people remained audience members. Your video may receive ten thousand clicks, but don't break out into a fit of joy just yet. If your video has a three minute running time, and the majority of viewers are only sticking with it for 10 seconds, you have a problem... a very, very big problem.
 |
| Video Editing Chicago |
Internet video production should produce materials to be watched, not sampled. This sharp drop off rate may have absolutely nothing to do with the quality and effectiveness of your video as a whole; rather, it may simply be a consequence of a bad start. The web is as fast paced as a speed reading tournament--such a situation frowns heavily upon slow build ups.
In this particular scenario, video marketing in Chicago can provide two solutions to avoid losing viewership at the outset of your video: A.) Start with something that is sensorily intriguing and engaging, B.) Dive right into the content.
The first strategy involves creating an introductory sequence that gets people hooked. Video advertising Chicago will help clients employ a number of different techniques from a variety of story telling mediums; however, there are two strategies you should consider beyond all others. The first is to create a flashy, sleek, very, very cool opening to your video. This is going to require creativity or some nice technical chops--the most successful formula being a combination of both. Perhaps the most direct route to achieving something like this is through the use of editing software, specifically motion graphic software available on most companies that offer video advertising Chicago. These packages will allow you to manipulate your video and/or graphics in as many ways as your mind can move. You can create logos from out of a storm of particles, make your host look like a cartoon character, the list is exhaustive. Think of popular television show opening sequences, movie trailers, even news openers--these are often some of the best sources of quality motion graphics in action. Many of the examples you find will be obscenely complex, demanding an investment in time and money that is beyond what you wish to spend; however, something as simple as a logo animating on can go a long way. Get a feel for what is possible and what might be feasible from what you watch, get inspired, and consider implementing, on a reasonable scale, your vision.
Video marketing Chicago often included logo animations and reveals at the beginning of our client's videos. We have had a client's logo form from strands, while another's dropped into the scene connected to a crane hook. This immediate initial burst of activity and motion captures people's interest. Effective design, especially design in motion, can pique interest and persuade it to delve further into the piece. video marketing Chicago have motion graphics designers, as well as a video professional--this makes it relatively easy for them to create provocative openers. The bad news is, motion graphics is a very detailed and very technical skill, and is far more difficult to get into the swing of things with as opposed to straight editing; also, the software involved is usually quite pricey. The good news is, there are a lot of motion designers out there who are consistently seeking work. Visit job positing sites and make it known that you are searching for one of these talented professionals. Make sure you ask to see demonstrations of their work, and if you like what you see, why not give one a shot?
No comments:
Post a Comment