One of the chief reasons that made Chicago video production so exciting these days is that it is much easier to accomplish than in the past. The cost of video technology has gone down tremendously, and with a massive and committed community online, the information that you need to successfully navigate the realm of video is just a search away. This means that with a relatively inexpensive camera, some free editing software, and a few online tutorials, you can turn out a pretty decent product. All of these costs having gone down has another exciting ramification for you: many Chicago video production companies now charge less because they are no longer burdened with the overhead they were once responsible for. Having embraced and cultivated knowledge in the newest technologies ultimately allows video productions Chicago to remain on the cutting edge all the while charging our clients far less than the majority of the storied production companies out there today. And these savings are often dramatic: we can typically charge a client about a third of what our competitors are asking for the job in question.
This is not good news--it is great news. It translates into far more companies and organizations having the ability to harness the power of video for their needs. However, there is a further way to save money AND increase the reach and relevancy of your video marketing, and that is to produce alternate versions during a single session. Let me give you a recent example from video productions Chicago.
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| Video Marketing Chicago |
A premier crane rental company recently enlisted a video editing Chicago company to put together a video for their website. In this video, a representative succinctly informed prospects of the company's strong foundations, philosophies, and competitive edge. The crane company wanted to have this video on their homepage so as to educate and connect with potential customers; therefore, at the close of the piece the representative thanks the viewers for visiting the site, and encourages them to look around and to call for their next crane rental. She did a great job in the video, was very authentic and likable, and wrapped it all up with a very direct call to action. So the job was in the can right? Wrong. The video should grab this opportunity to access a much larger audience than solely those who visited their site. video editing Chicago should create a video that could be posted in relevant places all over the web so that they could further increase the visibility of their clients and tap the myriad resources out there for customer generation. They video editing Chicago had a fantastic video, but the ending just wouldn't work out in the wild, wild web--it was specific to viewers who had encountered the crane company video on their homepage. What to do? Well, during the shoot the correct thing to do is very simply request that representative record an alternate ending, wherein she's persuaded interested parties to visit the company's website. That's it! Now that crane company had two videos rather than one, by merely delivering a second call to action; costing all of five minutes of representative's time.
This is an extremely important principle that will further save you money, and drastically enhance your reach: one video, two alternate endings. It seems incredibly obvious, but oftentimes people are so taken up with the task at hand that they forget to broaden it a bit to great benefit. Every time you produce a video for the web for a specific purpose, you should spend a little extra time broadening it so that it can have a relevance beyond that purpose. If you are producing videos on your own, you have just saved yourself time, and potential continuity issues, by tackling it all at once. If, on the other hand, you are having a video produced for you; you are not only saving yourself time, but are, most importantly, saving yourself the costs associated with commissioning a second shoot. This technique is so simple, and, after you consider it, so painfully obvious; and it is going to prevent so much unnecessary heartache.
Remember: when applicable always, always, always produce alternate versions. This should be your mantra.
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